Mission

Mad River Consulting's objective is to provide guidance and work product that will assist you in reaching your goals...  Solutions for your business needs!  We are not only a website development company. A successful internet presence is achieved through integration with your marketing and operations plans.

Mad River Consulting provides comprehensive products and services. We can develop your website based on ideas you suggest from our sites, other companies' websites and your own branding and marketing materials. We can provide static and/or dynamic pages, programming and scripting, databases, and search optimization as your business needs dictate and your budget allows. We can train you to participate in your website development if you wish. We can train you to use your marketing and communications software more effectively and in concert with your web presence. We strive to meet client needs.

  • Use the internet and email as tools
  • Link effectively and drive traffic to your site
  • Utilize the software you have to its fullest
  • Establish databases and mailings
  • Get a grasp on your marketing budget and expenses

Our hosting branch, Mad River Web, provides a superior email service with exceptionally effective spam filtering and virus protection.

We utilize our resources and the products and services of firms that you or we may recommend. Many internet companies are individuals and independent contractors, each with strengths, specialties and special services. We collaborate with those businesses and services that can most effectively and efficiently accomplish the requested tasks.

Several subcontractors with varied areas of expertise are on staff. We take a very personal approach to working with you, and care about the success of your business in every decision or recommendation we make on your behalf. Review the great feedback we have received from clients and their customers.

Darlene McCormick and Cathi EliopoulosDarlene McCormick IS the heart and soul of the company. Darlene's background is varied—a jack of all trades.

  • BS in Mechanical Engineering from WPI
  • MBA from Babson College*

Darlene has experience in product design, development, manufacturing, operations, marketing and finance, and has worked in large corporations, small companies, and as a self-employed contractor. "There always seems to be a part of my background and expertise to tap into for any particular client need."

  • Mechanical engineer with Westinghouse in product design and development
  • Production supervisor with BOSE Corporation
  • Publisher/Editor of Boston MetroWest Edition of Real Estate Executive Magazine
  • Sales & Customer Service with Presentation Imaging, an internet development company specializing in the real estate field
  • Owner of MadRiverConsulting.com, MadRiverWeb.com, MadRiverInternet.com; website development, optimization and promotion since 1999; hosting and email since 2002

Cathi Eliopoulos has worked with Mad River Consulting since 2002. She was an Environmental Scientist for 12 years, with the most recent 4 years as part of a team to design, develop, implement and maintain the State of Vermont Water Quality Division website. With Mad River Consulting she assists in the design and content implementation for a variety of websites and provides customer support.

 

Business Services

Installation, set-up, training, and consulting on popular software such as the following:

Microsoft Word,
Excel,
Access,
FrontPage

Email, i.e.:
Eudora,
Outlook Express,
Mail (Mac)

Macromedia
Dreamweaver,
Contribute,
Cold Fusion

Adobe Photoshop,
Photoshop Elements,
Photo Deluxe;
Digital Camera Software

 

*April 2004—Babson College’s MBA program was ranked first in entrepreneurship by US News & World Report for the 11th straight year. Being recognized as the leader in entrepreneurial management education, especially given the competitive set – Stanford (2), Wharton (3), Harvard (4), and MIT (5) – is a significant accomplishment. In addition, Entrepreneur magazine recently ranked Babson first in two categories for 2004: Top Entrepreneurship Program and Top Entrepreneurship Directors.